Viaplay is rolling out a new branded service, Viaplay Select, to ramp up its international footprint, with a deal already in place with WOWOW in Japan.
Viaplay Select is expected to be available in at least five territories this year. It makes its debut in Japan with WOWOW this month. The service will initially offer up to 450 hours of curated premium content via partner services. It will be targeted to those markets where the streamer is not planning a direct-to-consumer strategy.
With the addition of the new service, Viaplay’s market presence is on track to hit 21 countries by the end of 2023, with the Viaplay app available direct to consumers in at least 16 countries.
Viaplay Sets New International Expansion Plans
